We start with clients' desired outcomes and work backwards. Typically they want to increase revenue and profits, reduce cost and transform their culture. Seventy-five percent of our fees are our costs and the rest is split between our profit and charities.

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Creating the future isn't complicated. It's hardwork, but it's not complicated! We use a tried and tested design thinking-lean start up approach with straightforward steps; clarify your goals, research and design solutions, experiment and scale up.

1. Start with the goals and a plan

The first thing we do is work with our clients to agree the outcomes they are looking for. We find that these fall into simple goals and define the mission, for example:

1: Grow revenue

2: Improve profitability

3: Increase the number of customers

4: Reduce costs

5: Transform their operating model

2. Take action and deliver the goal

We work with leaders and their senior team, together with their tech partners and internal teams to deliver their goals by designing, experimenting and scaling up solutions. Typically, engagements include:

1: Developing winning strategies

2: Launching and scaling new products and services

3: Developing new business propositions

4: Entering new markets

5: Transforming culture and ways of working

Approach

1. Start with the goals and a plan

2. Take action and deliver the goal